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Women in Business


This course will focus on the broad range of skills necessary for harnessing entrepreneurial opportunities with the full support of experienced educators.

Explore the Entrepreneurial Adventure!

Are you:

  1. A new or existing business owner?
  2. Someone with a business idea?
  3. Interested in learning more about business and entrepreneurship?


Our experienced facilitator will help you explore the concept of entrepreneurship, show you how to plan your business, and help you gather tools and knowledge on marketing, management and finance that will advise your future or that you can immediately apply to your venture. Guest presenters are a regular feature of this program.


Topics include:

  • Exploring your Vision & Values
  • Research & Exploration
  • Analysis & Evaluation
  • Marketing, Pricing, Distribution & Sales
  • Promotion, Social Media, & Web Design
  • Sales Forecasting
  • Financial Foundations
  • Testing the Market & Customer Mapping
  •  ...and more!


From marketing to filing, from stress management to promotions, sessions will provide the basic skills needed to begin putting together a blueprint for your venture, presented from a woman's perspective.


SMALL BUSINESS COACHING WITH ALLISON

Being a small business owner can sometimes feel very isolating. You are your own boss, and it can be hard to know who to turn to with questions and problems.


Allison is now available for FREE one-to-one coaching sessions with small business owners and Women in Business graduates.


Let's discuss the stresses that keep you up at night, how to set realistic goals, new social media strategies, and building confidence in yourself and your business. You aren't alone and we are here to help.


To book a coaching session, you can email Allison or book through Allison's Calendly system here.

Women in Business begins Oct. 4, 2023

You’ve taken the leap and you’re running your own business! CONGRATS!


But wait…this is it? Isn’t it supposed to be easier? Smoother? More fun? More profitable? Wouldn't it be great to meet other small business owners and learn together? 


Join us for bi-weekly business tune-ups which focus on specific topics that small business owners struggle with and need further education about. Let’s check in about your online marketing and social media, SEOs, bookkeeping and taxes, and your processes and productivity. There is always room for improvement, and there is strength in numbers. Come meet other small business owners and branch out your network of contacts and expertise. You're welcome to attend all six sessions, or just sign up for the ones that best suit your needs and questions. 


The program is open to graduates of our Women in Business program, as well as those who are currently operating a business in Muskoka.


The Women in Business program also runs several speaker series featuring local female business owners and industry experts. All events are announced through our newsletter and social media.


Stay tuned for more details coming soon! 

"The facilitator's guidance and the support of the YWCA are a valuable resource for women in Muskoka. The Women in Business course is providing not just the typical practical information on how to run your own business, but also the connections and contacts necessary on a local level to help really push you forward."


- Women in Business Participant

Funded by:

Enterprising Women Resources and Tools: 


Enterprising Women - a networking program previously offered by YWCA Muskoka which provided tools for Women in Business in the Muskoka area - please feel free to use these to support your entrepreneurial endeavours.


Enterprising Women GBA Final

Bridges for Financial Success for Women Business Owners and Lenders

Social Media Tip Sheet

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